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Sandy Fershee

Design + Innovation Executive |
Speaker | Advisor | Mentor

Sandy Fershee is a Fortune 100 design, experience, and innovation executive leveraging human-centered design for business model and product (physical + digital) transformations. She invigorates products and services from insights and ideation to go to market solutions, creating new value for both people and organizations. 

 

As a visionary design and innovation trailblazer with 20+ years solving complex business challenges, Sandy invents the future and transforms how work is done by harnessing the power of business, technology, and design to galvanize complex organizations into industry leaders. As a catalyst for change and innovation, she drives the design of some of the world’s future iconic products and services including reimagining America’s best selling vehicle -  the F-150 as a hybrid/electric vehicle. 

 

Sandy previously conceptualized and architected Ford’s human-centered design capability when she pioneered and grew the first teams, practices, and key initiatives across five continents. By successfully infusing human-centered design into the business, Sandy accelerated innovation, resulting in an award-winning product lineup and higher-than-anticipated demand for the company’s new BEV product lineup and digital services. 

Expertise + Skills

 

Human-Centered Design

Innovation

User Experience (UX) Design

HW + SW Product Design

Organizational Transformation

Change Management 

Culture & Team Building 

Insights and Opportunity Identification to GTM 

Experiments & Pilot Programs 

Mentoring, Empowering & Aligning Diverse Teams

Deep Leadership Capabilities

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