Sandy Fershee
Design + Innovation Executive |
Speaker | Advisor | Mentor
Sandy Fershee is a Fortune 100 design, experience, and innovation executive leveraging human-centered design for business model and product (physical + digital) transformations. She invigorates products and services from insights and ideation to go to market solutions, creating new value for both people and organizations.
As a visionary design and innovation trailblazer with 20+ years solving complex business challenges, Sandy invents the future and transforms how work is done by harnessing the power of business, technology, and design to galvanize complex organizations into industry leaders. As a catalyst for change and innovation, she drives the design of some of the world’s future iconic products and services including reimagining America’s best selling vehicle - the F-150 as a hybrid/electric vehicle.
Sandy previously conceptualized and architected Ford’s human-centered design capability when she pioneered and grew the first teams, practices, and key initiatives across five continents. By successfully infusing human-centered design into the business, Sandy accelerated innovation, resulting in an award-winning product lineup and higher-than-anticipated demand for the company’s new BEV product lineup and digital services.
Expertise + Skills
Human-Centered Design
Innovation
User Experience (UX) Design
HW + SW Product Design
Organizational Transformation
Change Management
Culture & Team Building
Insights and Opportunity Identification to GTM
Experiments & Pilot Programs
Mentoring, Empowering & Aligning Diverse Teams
Deep Leadership Capabilities